Figaro experience
Figaro is a barbershop based in El Salvador, with dedicated service to its customers. They bring an experience with drinks, massages, classic and custom haircuts and a full service to beard care.
Client
- Figaro Barbershop
Working time
- 1 production day
- 4 post-production days
Gear
- Canon EOS T5
- + Canon 18-55 mm lens
- + Canon 50 mm lens
- Premiere Pro CC
- After Effects CC
- Audition CC
Squad
- Clari Aquino
- Anabel Amaya
- Reynaldo Aquino
Inspiration
The objective was to make a short video to show part of the experience at Figaro. The inspiration came from a Peter McKinnon short film about brands. Showing details and the slow motion was very important.
Process
This project did not take a lot of time. But in the process we made a little bit more than 150 shots. Plus select the song was very important to link the mood, experience and feelings inside customers.
The track mood is almost everything.
With Figaro, find the appropriate song was the key. A mix between the blues and rock makes possible to create a rude ambient with the scenes. This was my first advertising spot and was used on Social Media, the client was very excited with the final result.
